assignment 3.0 Group Marketing Project : reflection

The group marketing project was assigned to give us an insight on firm-oriented marketing strategies. It allowed us to get a basic understanding of the requirements necessary when marketing for a design firm. Mock firms were created and the students were assigned a firm. Included in this project was a branding document with graphic and logo, business cards for firm partners, a brochure explaining the basics of the firm, organizational charts, a business plan, firm summary document and a You Tube video introducing firm members. This enabled us get experience in a collaborative work environment and recognize the importance of good marketing strategies.